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MWC Barcelona 2021 on scheduled next month: estimate over 35,000 to 50,000 people there

June 3, 2021 by IPLOOK
John Hoffman, CEO of GSMA, claimed the organization will be a industry trailblazer as it prepares to host Mobile World Congress 2021 (MWC 21) for more than 35,000 attendees in Barcelona next month. Also, he plans to donate €300,000 to the local Covid-19 (coronavirus) recovery effort.
 
Hoffman host a press conference jointly with GSMA director general Mats Granryd, he predicted MWC21 would be the largest face-to-face event taking place in more than a year, with 35,000 to 50,000 people expected to enter the venue. More than 300 exhibitors will participate personally, with 300 to 400 more in the sister start-up event 4YFN. As a comprehensive event, “thousands of people” will be watching and participating online. Hoffman also said: “historic to be back, historic how many people will participate, back together to do business.”
 
The GSMA executives also hailed the efforts of local partners to bring the event back, which was cancelled due to the coronavirus pandemic in 2020. They also launched initiatives targeting local industry sector verticals. As part of the plan, GSMA will provide 30,000 employees from above mentioned 11 industry including banking, transportation, education and manufacturing opportunities to participate the event with €21 each. Up to €300,000 will be donated to local Covid-19 recovery funds. Hoffman said this was part of the GSMA’s desire to “fight Covid-19” with Barcelona.
 

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Granryd said “safety is ground zero” for MWC 21 and the GSMA was confident in its testing plan to ensure a safe event. He said GSMA chose not to rely on vaccines due to differences in global programme. Instead, a safe and secure environment would be delivered through mandatory wearing of face masks, layers of ventilation, attendee testing, social distancing and an entirely touchless show. Granryd said there would be 600 speakers giving speeches across the week, with 300 of director level or above. The majority (70 per cent) will attend physically.
 
The pair said they were “fine” with recent decisions by high-profile companies including Ericsson and Nokia not to attend. “We cannot say anything. There are plenty of cool, forward leaning companies that are attending,” said Granyrd.
 


 

About IPLOOK


Under the circumstance of pandemic, IPLOOK Technologies hope everyone can protect themselves well. Since Barcelona MWC 21 will be on scheduled next month, IPLOOK will attend the Congress. We are waiting for you at Hall 2 Stand 2L60. If you want to have a nice trip with us, please don’t hesitate to contact us.
 
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