Video Call of Customer Care Service

Table of Contents

IPLOOK and Ribbon Successfully Demonstrate 4G VoLTE & 5G VoNR Video Customer Care Using IMS and SBC

IPLOOK Technologies has successfully completed an end-to-end 4G VoLTE and 5G VoNR video call for customer care services, leveraging its IP Multimedia Subsystem (IMS) integrated with Ribbon Communications’ Session Border Controller (SBC). This collaboration enables real-time, two-way audio and video interaction between customers and enterprise support agents—delivered via web and mobile applications.

The solution offers:

  • High-definition video display and playback
  • Synchronized voice, video, and text communication
  • Low latency and smooth user experience
  • Secure, carrier-grade connectivity over 4G/5G networks

This innovation allows consumers to access “face-to-face” VIP customer service from home, while helping enterprises reduce operational costs, enhance service efficiency, and significantly improve customer satisfaction.

Test Case: Video Agent ↔ VoLTE Terminal

Test Environment
(microphone, speaker, camera)
State
Mobile Normal
PC Normal

Network Elements Under Test: MME, HSS, PGW, SGW, SBC, PBX, PCRF, IMS

Test Items Test Results
vivo audioCall to MicroSIP Normal
vivo videoCall to MicroSIP Normal
MicroSIP to audioCall vivo Normal
MicroSIP to videoCall vivo Normal
HUAWEI Terminals Normal

What is a Session Border Controller (SBC)?

What Is a Session Border Controller (SBC)?

An SBC is a critical network element in SIP-based VoIP and IMS architectures, designed to secure, manage, and optimize real-time communications. In IMS networks, the SBC provides:

  • Registration management
  • Network Address Translation (NAT) traversal
  • Signaling firewall and threat protection
  • Media resource control and transcoding
  • QoS policy enforcement
  • IP security (TLS, SRTP, IPsec)

SBCs can be deployed in two common configurations:

  1. As a standalone component separate from the P-CSCF
  2. Integrated with the P-CSCF function (combined deployment)

Video Customer Care: The 7th Major Engagement Channel

As consumer expectations evolve, video-assisted support has emerged as the seventh primary customer interaction channel—joining telephone, websites (H5), email, social media (WeChat, Weibo), mobile apps, and work orders.

Compared to traditional models, IPLOOK’s IMS + Ribbon SBC-powered video customer care offers unique advantages:

  • Real-time identity verification (e.g., for banking or insurance)
  • Live product demonstrations and guided support
  • Rich, interactive communication that builds trust and engagement

Already deployed in sectors such as:

  • Remote bank account opening
  • Insurance claims assessment
  • E-commerce shopping assistance
  • Video job interviews
  • Distance learning and remote teaching

This technology is set to redefine human connection in the digital era—making conversations more personal, efficient, and meaningful.

About IPLOOK

As a leading global provider of end-to-end wireless solutions, IPLOOK Technologies delivers highly scalable, virtualized 3G/4G/5G core networks and IMS platforms—deployable on COTS hardware or cloud infrastructure (VMware, Kubernetes, OpenStack). Our solutions serve over 30 million subscribers across 35 countries, empowering MNOs, MVNOs, WISPs, and private network operators worldwide.

Learn more at: https://www.iplook.com
Follow us on LinkedIn: @IPLOOK Technologies

About Ribbon Communications

Ribbon Communications is a global leader in secure, real-time communications software and networking solutions. Serving service providers, enterprises, and critical infrastructure sectors, Ribbon helps modernize networks to meet the demands of a smart, always-on world—enabling better business outcomes through innovation, reliability, and deep customer collaboration.