Android creator Andy Rubin launches
Essential Phone
Andy Rubin who was one of the creators of
Google's Android software has launched a new smartphone- the Essential Phone.
Mr. Rubin was one of the employees before 2014. But then, he left Google and
established his own company-Playground. Essential is one of Playground's
funding company. The Essential Phone is its first product. This new smart phone
is based on Android operating system and sells by $699. However, some expert
estimated that it would be very difficult for the Essential Phone to be
excepted by public. There are already so many famous brand like Samsung, Apple
and HUAWEI in China. Besides, compared with these famous brand, the Essential
Phone doesn't share any advantage on price. But Mr. Rubin believes that there
is space in Android market for another big brand. The Essential aims at
becoming a big brand in Mobile phone market.